Focus Group

Focus Group

The focus group involved each of us sitting in a circle and discussing film ideas which they had written down, for example, the plot, genre, title, locations, characters, target audience etc. We were then each given constructive criticism by people in other groups in order to improve their ideas.

Feedback

• Good story line.
• Improve logline
• Consider the ending more, and where the film would go
• Be careful when filming park scenes due to noise but also other children
• Be careful when filming in the cafe
• Consider extras - how you will get two people for the child and mother role

From this, we have learnt that we need to consider how we are going to get two people to play a child and mother because that will be extremely hard to do and get permission from them. On top of that, it would be extremely hard to film in a park, since it will most likely be filled with children, and the wind might cause disruption with the microphone. It would also be extremely hard to get permission to film in a Cafe, but also, it would be hard because of the other people in it, and we would most likely cause disruption for the other customers. Despite this, the storyline is compelling and strong, but at the same time, we will need to work on what direction the film would head in eventually and how it would end.

Target Audience

The target audience of our film will be 15 - 45 year old, due to the sensitive topic of mental health which is covered in the film. In particular, I'm also targeting the film at those who do not understand mental health, and are quite close-minded about it.  The film is targeted at both males and females at a 50/50 split as it would appeal to both genders equally. In terms of psycho-graphics, I feel that reformers would be a key part of the target audience because they are very socially aware and intellectual. However, explorers would probably be the first to hear about the film and see it, especially since they are usually younger and young people are a key demographic for the film. The resigned are less likely to see it, however, due to their authoritarian values. Those targeted are more likely to have either A-level or University education, as they will be more intellectual and understand it more. However, those with just a high school education, having not gone to college or University, will also be a key demographic because they will most likely not understand the topic of the film, and therefore I want to inform them more about mental health. We have targeted all ethnicities due to the fact that the cast is of colour, and therefore people of colour will be able to relate to the characters. Despite the age range for the target audience being quite wide, I feel that it is important that all teenagers/youth watch it because it can be educational on the harassment received by people with mental health, and they need to be more understanding of it as there have been many horrific cases of bullying at school due to mental health. However, because of the urban elements of the film, colloquial language used, young adults/youths will enjoy the film due to this as it they find it relate-able. The main character, and supporting roles are all young, therefore young people will be able to relate to the film because of this too. Although, young adults will like this, adults will also like the film because they will be more mature when dealing with the sensitive topic of the film. Those under 15, will also be less mature when confronting the issues faced in the film. The elderly will most likely not like the film as much as those younger than them or understand the colloquial language in the film, and some may be quite close-minded. They educational elements of the film, however, may appeal to them. The film would appeal to a younger generation because, despite the fact it is educational, it is subtle and not boring. The film has important messages about the issues of mental health, and how people deal with it, as many people in today's society still fail to understand and accept those with mental health conditions, and therefore the film will help people understand mental health, and show that it isn't a joke and many people suffer from disorders and experience harassment due to it, like the main character. However, it also depicts the darker side of schizophrenia, and how it can change someone. The image of harassment is disturbing, and grows more so as the film progresses, and this disturbing image will unsettle people into becoming more accepting.